Client: DETTOL
Task: Create a product concept/design for Dettol body cleanser which is attractive, innovative, and price savvy. RB’s overall goal is to penetrate the Indian market with Dettol liquid body wash and to further expand in the Asian market in general. Since Dettol is currently considered a costly premium product, the concept must be an attractive alternative to other brands and body cleansing products, i.e. bar soap, in terms of price. Secondly, the level of acceptance and disposition of using liquid body wash needs to be raised.
